The lives of Yahoo PPC advertisers just got a little easier! Yahoo announced that they are launching a feature that lets you import campaign data from Google AdWords. Here’s a great tutorial on what types of Google Analytics reports you can run to help better manage your PPC campaigns. There are lots of new features on Google Analytics, but it helps to get back to the basics … [Read more...] about PPC News Roundup for 1/15/2010
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PPC News Roundup for 11/20/2009
Have you heard of the Google Content Network Blast? The blast apparently serves up an advertiser’s ad on several of Google’s CN sites over a shorter time frame, geographic region, audience segment or high traffic sites. These blasts can deliver 100 million impressions over a 24 – 48 hour time period. See how you can sign up for one today. When it comes to PPC, making sure … [Read more...] about PPC News Roundup for 11/20/2009
PPC News Roundup for 11/6/2009
AdWords has made it even easier to track conversions. The tool has been redesigned and now includes 3 tabs – Conversions, Webpages and Code to help manage your data. Emily Williams at Inside AdWords gives a quick run down on each of the tabs. Ad copy is the first impression a potential customer has of your business, so it is an important part of your PPC campaign. As part of … [Read more...] about PPC News Roundup for 11/6/2009
PPC News Roundup for 10/30/2009
It's finally here? Search Engine Roundtable suggested that the New Microsoft adCenter Desktop Beta is Coming November 6th. If you decide to test out the new application be sure to save your online adCenter account beforehand to avoid data loss. Search Engine Journal recently reviewed "KGEN" – the Keyword Generator from Firefox. The application allows you to quickly see which … [Read more...] about PPC News Roundup for 10/30/2009
We’re Looking for Search Engine Marketing (SEO + PPC) Specialists
Do you know someone who loves the web? Hanapin Marketing is currently looking for three search marketing specialists to add to our talented and hard working team! We have a comprehensive and intensive 12-week training program, so while experience in SEO and PPC is helpful, it's not required. The ideal candidate... loves the Internet; obsessively makes to do … [Read more...] about We’re Looking for Search Engine Marketing (SEO + PPC) Specialists
PPC Hero News Roundup For 9/18/09
Bill Slawski posted a link this week to Analyzing and Evaluating Query Reformulation Strategies in Web Search Logs – this is a paper written by researchers from the University of Washington. In his post, A Taxonomy of Rewriting Search Terms, Slawski outlines a few highlights from the paper – a very interesting read! If only we could dress our PPC ads in bright orange - … [Read more...] about PPC Hero News Roundup For 9/18/09
PPC Hero News Roundup for Friday 9/4/2009
If you want successful PPC ads, you have to do much more than just insert calls-to-action and hope visitors will respond. Great ad-writing is all about the language - understanding the language of your customers and enforcing the bond between ad and landing page. Are PPC marketers sneaky bastards? You bet! Just kidding. Actually, Greg over at SEM Geek has interesting take on … [Read more...] about PPC Hero News Roundup for Friday 9/4/2009
Save Time and Effort with AdWords Editor and MSN Desktop
Time is something PPC managers just can't seem to get enough of. Therefore, when you inherit a PPC account and it's in need of major restructuring, turn to Google's AdWords Editor and MSN Desktop to make changes quickly. Google's AdWords Editor and MSN Desktop are free desktop applications that will make your PPC management a breeze. With these two applications, you can … [Read more...] about Save Time and Effort with AdWords Editor and MSN Desktop
How to Manage and Optimize Second-tier PPC Search Engines
Within this document, and on our blog, we focus mainly on Google AdWords and Microsoft adCenter. This is because these search engines own the lion's share of the search industry. However, second-tier search engines can generate supplemental traffic, leads, and revenue if they are managed and monitored properly. Each second-tier PPC search engine has a unique user … [Read more...] about How to Manage and Optimize Second-tier PPC Search Engines
Expand Your Keyword List Smartly and Efficiently
Keyword research is an ongoing tactic that continuously helps increase the performance of your PPC account. When inheriting a new Google AdWords, Yahoo!, or MSN account, it's important to do a thorough scan of all the keywords in the account and begin researching what new keywords you could potentially add. There are various methods of doing additional keyword research … [Read more...] about Expand Your Keyword List Smartly and Efficiently
PPC Hero News Roundup for Friday 8/28/2009
In this economy, you definitely need to be smart about the way you spend your budgets for your PPC accounts – but there can be obstacles. In this post from Search Engine Land, Josh Weller examines 9 problems with paid search and the tactics that can be used to solve them. The Rimm-Kaufman group conducted a small study considering the impact of geographic demographics on search … [Read more...] about PPC Hero News Roundup for Friday 8/28/2009
PPC Hero News Roundup for Friday 8/21/2009
The team at Inside AdWords had an intriguing post this week. There's been some research done lately on how much conversion rates vary with ad position. The results may surprise you. Want to optimize your PPC landing page, but aren't exactly sure where you should begin? Search Engine Watch has a handy list of seven optimization tips to help increase conversions, which includes … [Read more...] about PPC Hero News Roundup for Friday 8/21/2009
