Testing is an integral part of any successful campaign. Read this case study regarding our test for ecommerce landing pages.
Continue Reading The Tale Of 2 Landing Pages: An Ecomm Fable
Google’s Inclusion Of Buy Button A Game Changer For Retailers
By creating a way to buy within the search engine, Google streamlines the buying process and takes work off the searcher.
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Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
Are you killing your ad success by gearing the wrong text to the wrong audience? Read this post to learn how to better identify eCommerce audience motive.
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Use Remarketing For Search This Holiday Season
Many people do their holiday shopping online, so if you haven’t implemented Remarketing List For Search Ads (RLSA) in your accounts yet, now might be a good time!
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Move Past ROAS And Think ROI
Having worked primarily with eCommerce accounts, revenue and return need to be reviewed beyond face value in order to determine if PPC is truly profitable.
Back To School PPC: Get In The Bus Driver’s Seat
There are many details when approaching Back To School campaigns, or simply evaluating when and how to set this year’s BTS efforts live.
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Write and Schedule Your Holiday Ads Now – Save Time Later
Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough...
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8 PPC Hacks You Should Be Using
Let’s face it: we could all use a little help. Today, I’m showcasing 8 PPC hacks that can help your campaigns flourish. You may know of a few of these already, but even if just one is new to you—you...
Roundtable: The eCommerce Feature Producing Great Results
With eCommerce week coming to a close we wanted to glean more information from our authors as all have a vast and diverse history working with eCommerce PPC campaigns. Hopefully, they provided good insight this week that you can test in...
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Great Stuff You Missed From Hero Conf
I don’t know about you, but I’m still in recovery mode from Hero Conf 2013. It’s taken me roughly a week to collect my thoughts, but I’m finally ready to share some of the highlights I experienced on the front lines down...
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your angora bunny’s hair and it’s selling like proverbial hot...
Continue Reading Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 3 (Final)
Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 2
In part 2, we’ll cover account structure & budgeting. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your...
Continue Reading Starting PPC For eCommerce Sites: A Beginner’s Handbook Part 2
