While a deep dive is helpful, you can often identify AdWords issues with a few easy steps. If you can commit 30 minutes, you will make decent headway.
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Why Your PPC Account Isn’t Living Up To Its Potential
I will review common themes that I see in either prospective clients, new clients, or accounts that are red that aren't living up to their potential.
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5 Psychological Principles You Should Be Using In Your Marketing
I propose that knowing what your audience is thinking or even the steps in their thought process is even more beneficial than simply knowing who they are.
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Balancing Volume, Competition, And Intent To Find The Right Keyword
Although it isn’t going to bring results as quickly as a PPC campaign (and you can even use these methods for PPC), you can’t go wrong with a good old organic traffic campaign running alongside your ads.
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How Should You Formulate Your PPC Strategy?
Having a defined strategy can help both the account manager and the client understand the direction the account is headed and the steps being taken to get there.
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The Ins And Outs Of PPC Account Expansion
There are many different methods for expanding your PPC campaigns and in this blog, I will explore several options, weighing the pros and cons of each.
6 Organizational Tips For Today’s PPC Specialist
PPC isn’t about being a super human but being on top of your accounts and tasks, even on those not so hot days. I’m going to give you 6 tips on how to stay organized and be the PPC Hero...
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3 Questions You Need To Answer Before Beginning Paid Advertising
So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” We've listed and answered 3 questions you should be asking.
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It’s Not Enough To Be Relevant – Your Landing Page Has To Be Dedicated
You can do better with your PPC landing pages. I’m going to provide you with three new mindsets to enable you to whisk your visitors off into conversion land with ease and delight.
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Can You Be Squeezing More Out Of Your Brand Campaign?
Creating a separate brand campaign is only the first step in ensuring that you are writing the most relevant ads for searchers, and consequently, making sure you aren't paying more than you should.
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Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey.
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Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
If you work for a nonprofit or want to offer your PPC services to help a nonprofit, Google Ad Grants may be for you. If your organization qualifies, you can receive $10,000 USD a month...for free.
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