As part of our training program we like to lay out time frames for people new to PPC in terms of how long it will take to feel comfortable and become an expert. I usually say 1 year to be...
How the Visitors Flow Report in Analytics Will Make Your Account Better
The Visitors Flow report in Google Analytics gives a great visualization of what users are doing on your site. Since we PPC’ers are paying for our traffic, it is imperative that we have maximum clarity into their behavior. You can...
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One Month-In: The Ultimate AdWords Optimization Checklist
Our friend Andrew Lolk has written some great posts about key AdWords optimizations you should be considering during the first month of your account. The info was so great, in fact, that White Shark Media made an info-GRAPHIC (see what...
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Are You Spending Your PPC Budget Wisely? [New Webinar!]
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it...
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Save Time With The Ten Minute PPC Audit
A look into the 9 questions that can help you perform a ten minute audit of your accounts as we continue this weeks 'time-saving techniques' series.
Build Out Your Account With 3 Time-Saving Tips
It’s series week on PPC Hero, and for July that means we’re all about finding you ways to save time and money on PPC. Whether that means a lightning-quick account audit or some time-saving techniques to streamline the dreaded ad...
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PPC Hero’s Social Media Report Card [Infographic]
Social networks offer up an entirely new world of PPC advertising opportunities, and they offer online marketers the chance to do and see things we haven’t been able to do in the past. That’s definitely a good thing, except where...
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New Keyword-Level Impression Share Data: Hot Tips For Boosting Performance
Google has just announced the release of Search Impression Share data at the keyword level! Our search for tools that allow for the most detailed analysis has reached another mile marker. This will allow us to change our approach to...
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5 Things To Improve AdWords Performance In Under 60 Minutes
Many of us don’t have the time to always be checking our AdWords accounts. I’ve lately talked to many new Clients in White Shark Media who actually dreaded going in and optimizing their AdWords accounts because they felt they had...
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8 Simple Things You Might Be Overlooking In Your AdWords Account [White Paper]
Google makes it easy to set up a PPC campaign, but some advertisers assume that after they’ve typed in some keywords, set the budget, and switched on the campaign, there’s nothing more to do except sit back and watch the...
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Refresh Your Ad Testing With 4 New Analyses
As you spend more and more time doing the same thing, it’s expected that you’ll begin to evolve in how you do it. When it comes to ad testing and ad analysis, I’ve seen my fair share of reports and...
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What Newcomers to PPC Need to Know
The staff of PPC Hero has gotten together this month to answer a simple question: What advice would you give to someone brand new to PPC? Amanda West-Bookwalter When starting out in PPC, your best quality will be sticking to...
