New jobs have been posted to PPC Hero's Job Board, including new positions open at Workshop Digital and Hanapin Marketing!
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February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.
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When To Create New PPC Campaigns
In this post, we will discuss at which point new paid search campaigns should be created and the process behind it. This is from my time as an account manager and may vary by account vertical, platform, and network.
Getting Ahead of the Voice Search Revolution
New year, new client goals…and the voice search revolution is picking up its stride.
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8 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Vagaro Inc, GoFish Digital, 2U & Hanapin Marketing!
How to Use Creative Sets to Make the Most of Your Apple Search Ads
Can you use Creative Sets instead of A/B testing? Read to find out Apple Search Ads best practices & insights for using Creative Sets, pros and cons of this tool.
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Utilizing Organic Search to Expand PPC Coverage
Supplement your existing coverage or find new areas of opportunity to expand your PPC campaigns using organic search.
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Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me.
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Last Chance! Register now for the 2020 PPC Hero Summit
LAST CHANCE to register for the 2020 PPC Hero Summit, a half-day, free online event that starts on Wednesday, February 12th at 11am EST.
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PPC Hero Summit Features Emerging Female Speakers in Paid Media
At the 2020 PPC Hero Summit, you'll see emerging female speakers in paid media, like Mary Hartman, Dani Gonzales, Kamlyn Spivey, and Lara Lowery. Learn more about their sessions.
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Google Ads Target CPA Bidding: Benefits & Drawbacks
Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion data is limited. Find out more.
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[Hero Academy Video] How and When to Use Negative Keywords
In this new lesson on Hero Academy, Emma Smith will show you both how to find and exclude negatives, as well as best practices for using them.
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