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Ad Copy Testing, Conversion Rate Optimization
Striking the right balance between promotional and socially conscious messaging is a challenge right now. Here are tips to consider. Read More »
Ad Copy Testing, Search
Do responsive search ads (RSAs) live up to the expectations set for them when Google initially rolled them out in early 2018? Read More »
Ad Copy Testing, Bid/Budget Management
Brainlab's Jeff Baum and Maris Rutkis took to the screen to answer marketers' questions on PPC and COVID-19. Here is a closer look at what marketers are asking and what the experts had to say. Read More »
Ad Copy Testing, Ad Settings
Google is not only tightening up existing policies but also rolling out new policies that affect multiple industries. Here are common reasons for ad disapprovals, steps to fix them, and what to do if your disapproval reason doesn’t fall in the common category. Read More »
A/B Testing, Ad Copy Testing
You may be doing it wrong. Learn how to accurately compare Responsive Search Ad to Expanded Text Ad performance. Read More »
A/B Testing, Ad Copy Testing
If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and sinker”. But does it? One... Read More »
Ad Copy Testing, Google Ads
Ad Copy is your company or client's voice projecting out into the deep nothingness that is the internet. Using a Creative Matrix is one way to keep those voices organized! Read More »
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