If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and sinker”. But does it? One...

Explore how ad customizers were utilized to decrease a client's CPL by 34%.

Discover 4 strategies to keep your audience engaged. Ad fatigue is a real thing. It is easy to ignore advertisements and there are more and more tools that allow you to do just that. Don't let your brand become part of the background noise.

Ever wondered how to get your ads to change based on location? Here is a simple walkthrough on building the ad customizer feed and writing the ads.

There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.