Explore how ad customizers were utilized to decrease a client's CPL by 34%.

Discover 4 strategies to keep your audience engaged. Ad fatigue is a real thing. It is easy to ignore advertisements and there are more and more tools that allow you to do just that. Don't let your brand become part of the background noise.

Ever wondered how to get your ads to change based on location? Here is a simple walkthrough on building the ad customizer feed and writing the ads.

There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.

IF function ads allow you to set specific guidelines based on audience or device data. View the performance we saw in one account.

We will cover what IF statements are, what they can do, and how to set them up in your account for success.

I am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier.