In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
Reduce Ad Copy Mistakes With Ad Content Calendars
By creating a content calendar to improve coordination with internal teams, you will improve the effectiveness of PPC campaigns.
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When To Test Google Ads Portfolio Bidding
In this post, I’ll break down portfolio bidding and 5 different campaign structure scenarios when I tested it.
May 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.
Create Google Display Countdown Ads Using Rules: Getting Creative With Ad Customizers
Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option!
Google Ads Audience-Based Campaign Restructure Case Study
Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.
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Travel Searches Are Surging: Time To Relaunch PPC
Despite the ongoing pandemic, a mixture of restlessness, hope, and business needs has led to an increase in travel-related searches over the month of April.
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April 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
Google Local Campaigns How-To
Looking for a way to drive customers through the front door? This overview includes the requirements needed to run these campaigns and how to set it up.
March Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
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From Last Click To Position-Based: An Attribution Test
Get an overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, our results, and advice for future tests.
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How To View Google Ads Data In Google Analytics
Connecting your Google Ads and Google Analytics accounts is not required, but there are several reasons why you should consider linking them today.
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