Business of PPC, How To
Strategies To Retain Your Team With Record Low Unemployment
Investing in retention strategies is worth it. Learn what strategies Hanapin Marketing has used to triple their average tenure. Read More »
Business of PPC, How To
Investing in retention strategies is worth it. Learn what strategies Hanapin Marketing has used to triple their average tenure. Read More »
Advanced PPC Strategies, Display
Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager. Read More »
Account Structure, Basic PPC Strategies
Campaign structure is the backbone of your PPC account. Learn all the tips and tricks to creating a great structure. Read More »
Excel, How To
Ideating and building strategies is often much more fun than presenting your plan and being pressed by the question, “what am I going to get from this?” Today, we go through two approaches, including a free tool, to forecast spend and conversion potential for paid... Read More »
Advanced PPC Strategies, Analytics
Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account? Read More »
Conversion Tracking, Facebook
This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how to track events with it. Read More »
Case Studies, Display Network
Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type. Read More »
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