Ad Copy Testing, Experiments & Testing
Testing the Power of the YouTube Lead Form Extension
YouTube remains a strong platform and the lead form extensions make it all the more accessible. These are the exciting results of my recent... Read More »
Ad Copy Testing, Experiments & Testing
YouTube remains a strong platform and the lead form extensions make it all the more accessible. These are the exciting results of my recent... Read More »
Branding, Lead Gen
Now is a prime opportunity for travel brands to expand top-of-funnel acquisitions with Discovery Campaigns, Brand Awareness Campaigns, and Lead Forms. Read More »
Experiments & Testing, Lead Gen
We created a funnel that leads the user along the optimal path while giving them the flexibility to self educate and consume content at their own pace. Read More »
ABM, Ad Campaigns
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more. Read More »
Facebook, Lead Gen
Cross-platform strategy: Start with top-of-funnel targeting on LinkedIn and end with remarketing on Facebook for more qualified, cheaper leads for sales. Read More »
Lead Gen, Multi-Channel Funnels
Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform. Read More »
Experiments & Testing, Lead Gen
In our latest beta test with Quora, we found that there’s another major reason to test younger ad platforms and betas within those platforms: The personalized attention. Read More »
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