Category: Opinion

PPC Client Account Revenue Pressures

When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is business, it’s just business. It’s cyclical, things fluctuate, and will be consistently changing. That doesn’t stop me from wanting to do...

Top 4 PPC Interview Questions

Interviewing can be nerve-racking and stressful. Explore the purpose and reasons behind JD Prater's top 4 digital marketing interview questions.

A Remarketing-Free PPC Strategy

PPC marketers need to consider where they would invest their budgets if they could no longer use search and display remarketing, and how they would “follow-up” with site visitors and customers in a similar manner to PPC remarketing.

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