Amazon has taken the lead for first product searches amongst online shoppers. Learn about the different advertising options on Amazon and what each type offers.
Continue Reading Get The Lowdown On Amazon Vendor And Seller Central PPC Advertising
You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Keywords are arguably the most important part of a paid search campaign. Make sure you are bidding on the right keywords, not just the ones bringing in traffic.
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My 5 PPC Account Manager New Year’s Resolutions
Check out Diane's top 5 resolutions she hopes to accomplish as a PPC manager in 2017 and see if you share any of them.
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Your PPC Checklist For A New Website Launch
Launching a new website and have concerns about PPC? Kristin's PPC checklist will help make the launch as seamless as possible.
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While We Conclude 2016, Let’s Talk About Concluding CRO Tests
Concluding any type of test is no joke and is filled with pressure. Today I'll review the four variables that I look at when approaching conclusion.
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Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy
Although performance may be good, do you know the true health of your PPC program? Learn three segmentation tips to truly gauge your account performance.
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My 2017 PPC Platform Wish List
2016 was full of PPC platform updates. We have some expectations for 2017, but which updates do you want most?
Why Ad Blockers Are Good For The PPC Industry
Ad blockers are forcing advertisers to develop better strategies. Get tips on how to make better ads to reach the right audience!
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How To Optimize PPC Campaigns That Are Limited By Budget
In AdWords and Bing, getting alerted about paid search campaigns that are limited by budget are pretty commonplace. If I had a nickel for all the campaigns I have seen that were limited by budget, I would ask “where are...
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Social Media Demographic Strategy Tips for 2017
Don't miss out on paid social opportunities. Get tips to guide your social media demographic strategy for 2017!
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Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
Don't think: "what would be the easiest way to look at our data", think: "what makes the most sense per each type of advertising" when deciding on goals for different areas of your account. Learn more on how to think...
Continue Reading Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
CRO And PPC Go Together Like Fall And Pumpkin
Today, I'm going to touch on a few points that should convert those that don't currently believe CRO is critical or important to your PPC success.
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