Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager.
Continue Reading The 2018 PPC Trends That Affect Your Day-to-Day
Is Facebook a good platform for B2B advertisers? Find out why we tell our clients "Yes!" and learn how to define a solid strategy tailored for your success.
Continue Reading Roadmap for a Solid B2B Facebook Advertising Strategy
Learn how to setup a campaign in Quora ads and start testing this new platform to diversify your paid advertising portfolio!
From lead gen to E-commerce, awareness goals to last click measurement, every account manager should attempt to implement these six strategies.
Continue Reading 6 Bottom Line Boosting Tips for Paid Search
Explore a few methods that will help show how YouTube ads impact brand awareness and embrace YouTube as part of your paid strategy!
Looking to grow a PPC account that deals with sensitive data? Here are a few ways you can still win the auction without audience targeting!
As AdWords sunsets mobile app install campaigns, explore 3 best practices to effectively promote your app with Universal App Campaigns (UACs).
Continue Reading 3 Best Practices for Universal App Campaigns
Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign!
Continue Reading Competitor RLSA: Stay Top of Mind for Site Visitors
Looking to improve the performance of your local ppc ads? Get 5 tips that will help to achieve more, better quality leads and higher conversion rates!
Continue Reading 5 Geocentric Tips to Invigorate Your Local PPC Ads
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.
Continue Reading How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Explore why expanding into other digital marketing channels is important to the overall success of your paid advertising campaign.
Continue Reading Why Digital Channel Expansion Is Key To PPC Success
Explore reasons why you should consistently bid on your brand name and gain more real estate in search results for branded searches.
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