Reporting / Conversion Tracking, Tools
The reporting steps and examples in this article will assist in automating your own complex report and creating dynamic tables to save your time and sanity. Read More »
Analytics, How To
Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams. Read More »
Automation, Bid/Budget Management
The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some... Read More »
How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and helps decrease the ACoS. Read More »
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