Paid search reporter, Ginny Marvin, is one of our top industry heroes and has graciously agreed to an interview.
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Get More Bang For Your Buck – 6 Ways To Use Google Analytics for Ecommerce
Learn 6 ways you can make use of Google Analytics in order to improve your ecommerce PPC accounts.
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Why We Need To Fail In Order To Move Forward
I’m a firm believer that you must make mistakes in order to learn and progress in your career. Find out why!
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The Case For PPC As A Testing Ground
We all understand the strategic benefits that PPC provides to an organization, but it also is a great platform for testing.
[New Webinar with Larry Kim!] Top Ten Paid Social Media Advertising Hacks of All Time
Join industry expert, Larry Kim from Wordstream and Matt Umbro for this webinar jam-packed full of hacks!
Analyzing The Results Of Various LinkedIn Targeting Techniques
With LinkedIn, target an audience of manageable size that’s going to net quality traffic, but isn’t so large that your budget is eaten up by irrelevant traffic.
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Could Low Cost-Per-Clicks Be Killing Your Conversion Rates?
Recently, I ran into an interesting change. Interesting seems like a strange word to describe a change in performance, but, in this case, interesting was accurate
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How To Tell If You Need Time Of Day Bid Modifiers
Ignoring hourly bid modifiers is either hurting you directly, by spending inefficiently or hurting your potential, by leaving conversions on the table.
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[New Whitepaper!] 14 Google Analytics Tricks You Need To Try For Your PPC Account
This whitepaper walks through a number of features and reports that are important to familarize yourself with to get the most benefit out of Google Analytics.
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One Way To Become A Remarketing Jedi: Use the Analytics Force
We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire.
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Liveblogging “Micro-Moments: The New Battleground For Brands”
We are liveblogging the Google event, giving you our instant updates, thoughts, and analysis!
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My 2015 Google Shopping Wishlist
Check out my list of the top 9 updates Google Shopping needs to in order to improve the platform and user management.
