One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.
Continue Reading Introducing a New Performance Metric: Keyword Total Weighted Value
There is a solution that allows you to convey to the potential customer, in a way that is credible how great your business really is with review extensions.
Continue Reading Cut Through The Marketing Filler With Review Extensions
Google Analytics is an invaluable tool to use in conjunction with your paid search efforts. Learn how to use 6 important features to get the most utility.
Continue Reading 6 Google Analytics Features You Need To Understand
Paid search provides a great opportunity to fill other marketing funnels with leads and/or cross selling opportunities.
Continue Reading Utilize PPC To Fill Other Marketing Funnels
In the webinar recording, Raven Tools and Hanapin Marketing talk about how you can use both PPC and SEO to supercharge your landing pages for insane results.
We’ll discuss a few different scenarios for creating the right PPC marketing mix and when to expand into additional channels.
Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months.
It won’t be a perfect analog but developing a PPC framework allows for more meaningful discussions around account work and understanding our own behaviors.
We’re beyond excited for next week! Hero Conf begins in Portland, OR on Monday, April 27. And we’d really love to have you join us at the PPC Conference of the Year. But your time to access world-class PPC content...
Continue Reading Final Chance to Join Your Fellow PPC Heroes in Person!
I have compiled a list of my favorite paid search tools. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use.
This whitepaper offers nine ad testing examples that are transferable to almost any paid search account.
Continue Reading [New Whitepaper!] 9 Ad Tests You Should Be Doing In Your PPC Account
In seeking out new sources of leads beyond traditional search engines I started a Facebook Custom Audiences campaign.
Continue Reading Facebook Custom Audiences – Targeting Those Who Know You Best
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