A consumer approach means putting yourself in the shoes of your target audience. Understanding your customer’s mindset is key to creating impactful campaigns.
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Top-of-Funnel YouTube Audiences for B2B
For B2B advertisers looking to grow top-of-funnel reach, this blog discusses examples of B2B, top-of-funnel audiences to test on YouTube.
A Successful LinkedIn Group Targeting Test
One digital marketer shares results from LinkedIn audience testing and how group targeting came out on top.
How to Create a Facebook Funnel With Buyer Personas
Want to optimize your Facebook funnel and increase sales? This post will teach you how to build Facebook buyer personas and optimize your Facebook funnel.
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Why You Should Layer Affinity Audiences on your Google Ads Search Campaigns
Affinity audiences are now available for Google search campaigns. This post discusses the reasons to add them and best practices when doing so.
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Reach Out to the Right Decision-Makers on LinkedIn Ads
Linkedin tries to match the right audience based on the attributes entered but the algorithm sometimes fails. Here's a tested approach that works.
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Adjust Your Small Business Strategy With Google Analytics
Do you work with/for an SMB that’s struggling with low-funnel ads? Use Google Analytics to redefine your goals to make data-driven, informed decisions.
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Audit Google Display Placements Like a Boss
Understand the importance of being diligent on display campaign auditing to reduce wasted spend, gather quality data, and narrow down your target audiences.
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Google Ads Audience-Based Campaign Restructure Case Study
Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.
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PPC Audiences: What Are They and How Does Google Determine Them?
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.
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Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me.
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PPC Hero Summit Features Emerging Female Speakers in Paid Media
At the 2020 PPC Hero Summit, you'll see emerging female speakers in paid media, like Mary Hartman, Dani Gonzales, Kamlyn Spivey, and Lara Lowery. Learn more about their sessions.
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