Last week we touched on market expansion for venture-backed companies. Today, we're going to focus on keyword expansion.
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Pitching In-Person: Benefits Of Vetting PPC Agencies Face-To-Face
The in-person meeting for prospective new agency/client relationships has become crucial. Not just for the potential client, but for the agency as well.
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10 Steps To Strategic Account Management
In today's post, I will outline steps to start getting your mind focused on the strategic elements of PPC account management.
Dissecting PPC Agency Pricing Models, Part 2 Of 3
This is the second post in my series on the topic of pricing models and contracts. Today we're going to look at models such as hourly rate and minimum monthly fees.
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PPC For Venture-Backed Companies
In order to endure, maintain the positive trend, and conquer your constantly changing goals, you must be prepared to try new things with your paid search efforts.
Going It Alone – Should You Become An Independent PPC Operator?
Ask yourself these 8 questions when you are considering whether to become an independent PPC professional.
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3 Tips To Ensure Your Agency Stands Out From The Rest
In this post, we’ll discuss a few strategies and ways to analyze the recruiting process to put your PPC agency in the best position to win the business.
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[New Whitepaper!] 4 PPC Tips for Venture-Backed Companies
This whitepaper will provide your business 4 important PPC tips to help maintain this trend and reach your goals.
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Two Advanced Ways To Build Strong Client Relationships
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth.
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Dissecting PPC Agency Pricing Models
This blog post explores PPC pricing models and and also outlines the pros and cons of a handful of other methods and services.
Landing Your PPC Dream Job: Nailing The Interview Process
This post is the second part of a series of posts on how to get hired for a job in PPC and draws on my experience as an agency owner and marketing educator.
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Pay Attention To Agency “Red Flags”
Recently, we discussed "red flags" for agency relationships. Today, we're going to go over a few more areas of concern which may facilitate looking for a new PPC agency.
