COVID-19 and the resulting economic changes have left a mark on the paid media industry. We surveyed paid media experts across the globe, see...

Some PPC problems began long ago and are still relevant and recurring. One paid strategist shares 3 areas that have remained problematic in PPC.

This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates.

This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read.

The structure of your analytics team should be scalable. This blog defines centralized and decentralized analytics teams and looks at the pros/cons of each.

The coronavirus has caused either a spike or downfall for companies across the world. Here are 6 strategies on how to use social media marketing during a crisis.

ROAS and ROMI are both valuable metrics, but which one should you focus on in your account?