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Industry News, Opinion
COVID-19 and the resulting economic changes have left a mark on the paid media industry. We surveyed paid media experts across the globe, see... Read More »
Opinion, PPC Opinion
Some PPC problems began long ago and are still relevant and recurring. One paid strategist shares 3 areas that have remained problematic in PPC. Read More »
Client Relations, Opinion
This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates. Read More »
Business of PPC, Client Relations
This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read. Read More »
Analytics, Opinion
The structure of your analytics team should be scalable. This blog defines centralized and decentralized analytics teams and looks at the pros/cons of each. Read More »
Facebook, Instagram
The coronavirus has caused either a spike or downfall for companies across the world. Here are 6 strategies on how to use social media marketing during a crisis. Read More »
Analytics, Opinion
ROAS and ROMI are both valuable metrics, but which one should you focus on in your account? Read More »
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