The structure of your analytics team should be scalable. This blog defines centralized and decentralized analytics teams and looks at the pros/cons of each.
Continue Reading Scalable Analytics Team Structures: Centralized vs Decentralized
What Nonprofits Taught Me About Social Media Marketing (and how it applies to COVID-19)
The coronavirus has caused either a spike or downfall for companies across the world. Here are 6 strategies on how to use social media marketing during a crisis.
ROAS vs. ROMI: Analyzing Your Digital Strategy
ROAS and ROMI are both valuable metrics, but which one should you focus on in your account?
Continue Reading ROAS vs. ROMI: Analyzing Your Digital Strategy
Methods for PPC Success in Times of Uncertainty
This blog covers methods to aid digital advertisers as they navigate through this period of uncertainty so they are prepared once the industry normalizes.
Continue Reading Methods for PPC Success in Times of Uncertainty
B2B Paid Strategy: In It for the Long Run
Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform.
Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
In this video, Hanapin’s Mary Hartman and Dan Rocklin discuss what they're excited for in 2020, their resolutions, and their hot takes on overrated strategies.
Continue Reading Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]
PPC Reset: Refresh Your Outlook on Your Accounts
With a change in year, I encourage all paid media professionals to consider doing a PPC reset. Get a new outlook on your accounts and hit big goals in 2020.
Continue Reading PPC Reset: Refresh Your Outlook on Your Accounts
Finding a Mentor Who Can Alter Your Career Trajectory
How do you find the right mentor that can help change your career trajectory? Jeff Allen, President of Hanapin, gives his best tips on finding your mentor.
Continue Reading Finding a Mentor Who Can Alter Your Career Trajectory
2020 PPC Un-Resolutions: What Not to Do in the New Year
Keep your PPC accounts in good shape for 2020. Here are 5 common PPC mistakes to avoid.
Continue Reading 2020 PPC Un-Resolutions: What Not to Do in the New Year
PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
In this video, Hanapin's Danielle Gonzales and John Williams discuss the future of PPC and what's on their wishlists for 2020.
Continue Reading PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
Hero Conf London 2019 Speaker Recap: Sarah Barker
SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year. Let's take a dive into the why and how of collaborating effectively between the two specialties.
Continue Reading Hero Conf London 2019 Speaker Recap: Sarah Barker
Will Google Address Advertisers’ Transparency Concerns?
Personally, I don't think Google is going to give advertisers more transparency and control when it comes to machine learning. Here's why.
Continue Reading Will Google Address Advertisers’ Transparency Concerns?
