Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.

Should you still be implementing SKAGs in your PPC account? According to Hanapin's Emma Franks, this answer is no. To find out the reasons behind this check out her post.

Going through the hiring process is hard enough for traditional advertising fields. Getting the right candidate is crucial and can make or break entire departments. The process is even more difficult for a rapidly evolving and growing field like paid media, a field that demands...

Taking a moment in 2019 to take stock on how the industry has changed and how updating best practices will keep you on top of your game. 

When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is business, it’s just business. It’s cyclical, things fluctuate, and will be consistently changing. That doesn’t stop me from wanting to do...

Managing accounts is much more than following a rulebook, template, or guide. In reality, it frequently allows for (and requires) more creativity and flexibility than I anticipated at the outset.

Interviewing can be nerve-racking and stressful. Explore the purpose and reasons behind JD Prater's top 4 digital marketing interview questions.