Keep your PPC accounts in good shape for 2020. Here are 5 common PPC mistakes to avoid.

In this video, Hanapin's Danielle Gonzales and John Williams discuss the future of PPC and what's on their wishlists for 2020.

SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year. Let's take a dive into the why and how of collaborating effectively between the two specialties.

Personally, I don't think Google is going to give advertisers more transparency and control when it comes to machine learning. Here's why.

The digital landscape is changing and we must adapt! In order to stay a top-performer in the digital marketing world, you need to work on 1 skill in 2020.

If you are a start-up and your marketing budget is tight, make sure to try these effective and low budget pay-per-click marketing tips and techniques to grow your business.

You have a client, they want more leads, more sales, more content downloads, more webinar registrations. But there are forces working against them: limited budgets, competition, a poorly designed website, bad creative. The strategy you draft is how you will overcome these forces.