Apple Search Ads is essential to my app marketing, but it has a few quirks. In this article, I'll walk you through a few...

The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with caution.

Combine your content marketing strategy with pay-per-click advertisement. Reach more viewers, engage them with quality content and convert them into clients.

If you have ever questioned the difference between e-commerce and lead generation, this article is your first stepping stone in the right direction.

Excellence in digital marketing is no longer optional for most agencies and organizations – digital platforms are evolving at a breakneck pace, usurping roles historically played by traditional channels and permeating across every aspect of the marketing mix. That makes hiring high-quality digital marketers one of...

Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.

Should you still be implementing SKAGs in your PPC account? According to Hanapin's Emma Franks, this answer is no. To find out the reasons behind this check out her post.