A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads.

This post covers three points you should never disregard when writing ad copy for paid media. These considerations are more important than small copy edits.

Do you work with/for an SMB that’s struggling with low-funnel ads? Use Google Analytics to redefine your goals to make data-driven, informed decisions.

This blog describes the PPC performance, during the stay-at-home period, of 3 eCommerce businesses and how we maximized revenue during a period of high demand.

Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low.

We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from marketers across the globe every month.

Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google.