How Will Google Ads Limiting Search Terms Affect Account Managers?
One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this...
Category: Search
A Guide For Letting Go of Outdated Google Search Best Practices
One Sr. Strategist makes the case against the old best practice of hyper-segmented account structures and outlines 11 new best practices for simple accounts.
Beginner PPC Optimization Tips for Ecommerce Brands
Learn 10 easy optimization tips and tests for eCommerce brands just launching their first search campaigns.
Eliminating Conflict to Maximize CRO and SEO Efforts
Learn how conversion rate optimization (CRO) and search engine optimization (SEO) strategies can work together by eliminating conflicting tactics.
Why Google Ads and Google Analytics Convs. Don’t Align (And Why You Shoul...
In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.
The Travel Industry Landscape in 2020: How PPC Strategy Evolves
In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival.
August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.