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Analytics, Google Ads
Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics. Read More »
Google Ads, Opinion
One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update. Read More »
Automation, Google Ads
One Sr. Strategist makes the case against the old best practice of hyper-segmented account structures and outlines 11 new best practices for simple accounts. Read More »
Ad Copy Testing, Ecommerce PPC
Learn 10 easy optimization tips and tests for eCommerce brands just launching their first search campaigns. Read More »
Conversion Rate Optimization, PPC & SEO
Learn how conversion rate optimization (CRO) and search engine optimization (SEO) strategies can work together by eliminating conflicting tactics. Read More »
Analytics, Attribution Modeling
In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help. Read More »
Advanced PPC Strategies, Google Ads
In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival. Read More »
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