This post covers three points you should never disregard when writing ad copy for paid media. These considerations are more important than small copy edits.
Continue Reading 3 Ad Copy Considerations That Actually Make a Difference
Adjust Your Small Business Strategy With Google Analytics
Do you work with/for an SMB that’s struggling with low-funnel ads? Use Google Analytics to redefine your goals to make data-driven, informed decisions.
Continue Reading Adjust Your Small Business Strategy With Google Analytics
How To Maximize eCommerce Revenue When Demand Skyrockets
This blog describes the PPC performance, during the stay-at-home period, of 3 eCommerce businesses and how we maximized revenue during a period of high demand.
Continue Reading How To Maximize eCommerce Revenue When Demand Skyrockets
Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low.
Continue Reading Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
UPDATED! The Paid Media Pulse COVID-19 Dashboard
We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from marketers across the globe every month.
Continue Reading UPDATED! The Paid Media Pulse COVID-19 Dashboard
Click Share Vs Impression Share – Which One Should You Care About?
Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google.
Continue Reading Click Share Vs Impression Share – Which One Should You Care About?
Audit Google Display Placements Like a Boss
Understand the importance of being diligent on display campaign auditing to reduce wasted spend, gather quality data, and narrow down your target audiences.
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Create Google Display Countdown Ads Using Rules: Getting Creative With Ad Customizers
Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option!
Google Ads Audience-Based Campaign Restructure Case Study
Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.
Continue Reading Google Ads Audience-Based Campaign Restructure Case Study
PPC News: Keeping Pace with the Industry
This blog will cover some of the best places across the internet to find the brightest minds and most up-to-date news of the PPC industry.
PPC RSAs: Do They Live Up to The Hype?
Do responsive search ads (RSAs) live up to the expectations set for them when Google initially rolled them out in early 2018?
The Top 50 Most Influential PPC Experts [2020]
While our readers anxiously await the Top 25 Most Influential PPC Experts list (which will be released in a few weeks), we are sharing the Top 50!
Continue Reading The Top 50 Most Influential PPC Experts [2020]
