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ABM, App Advertising
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn,... Read More »
Industry News, Opinion
COVID-19 and the resulting economic changes have left a mark on the paid media industry. We surveyed paid media experts across the globe, see the results. Read More »
Audience Targeting, Search
Affinity audiences are now available for Google search campaigns. This post discusses the reasons to add them and best practices when doing so. Read More »
Bid/Budget Management, Search
Review your current bidding strategy options in Google Ads and how best to use each method. Read More »
Branding, Keyword Research
This blog includes 5 steps we took to maximize ROAS and revenue for a brand that was coming off of unprecedented demand due to COVID-19 lockdowns. Read More »
Ad Extensions, Competitive Analysis
Get the best for your campaigns by testing these underutilized Microsoft Advertising features, as chosen by Microsoft themselves. Read More »
Google Ads, Google Display Network
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more. Read More »
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