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Bid/Budget Management, Conversion Tracking
This post covers why you should use conversion tracking and how to use Google's conversion action sets to better optimize your campaigns. Read More »
PPC KPIs, Search
This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns. Read More »
Branding, Geo Targeting
A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions. Read More »
Case Studies, Competitive Analysis
A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads. Read More »
Ad Copy Testing, Search
This post covers three points you should never disregard when writing ad copy for paid media. These considerations are more important than small copy edits. Read More »
Analytics, Audience Targeting
Do you work with/for an SMB that’s struggling with low-funnel ads? Use Google Analytics to redefine your goals to make data-driven, informed decisions. Read More »
Ecommerce PPC, Google Shopping
This blog describes the PPC performance, during the stay-at-home period, of 3 eCommerce businesses and how we maximized revenue during a period of high demand. Read More »
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