Bid/Budget Management, Conversion Tracking
When Should You Use Google's Conversion Action Sets?
This post covers why you should use conversion tracking and how to use Google's conversion action sets to better optimize your campaigns. Read More »
Bid/Budget Management, Conversion Tracking
This post covers why you should use conversion tracking and how to use Google's conversion action sets to better optimize your campaigns. Read More »
PPC KPIs, Search
This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns. Read More »
Branding, Geo Targeting
A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions. Read More »
Case Studies, Competitive Analysis
A case study on how one paid media marketer set up successful competitor campaigns to help a brand drive more high-value leads. Read More »
Ad Copy Testing, Search
This post covers three points you should never disregard when writing ad copy for paid media. These considerations are more important than small copy edits. Read More »
Analytics, Audience Targeting
Do you work with/for an SMB that’s struggling with low-funnel ads? Use Google Analytics to redefine your goals to make data-driven, informed decisions. Read More »
Ecommerce PPC, Google Shopping
This blog describes the PPC performance, during the stay-at-home period, of 3 eCommerce businesses and how we maximized revenue during a period of high demand. Read More »
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