Categories

We have covered a lot of topics and continue to add more. Check out the categories below to find more great articles.

  • 2nd & 3rd Tier Search Engines (50)
  • A/B Testing (14)
  • Account Settings (90)
  • Account Structure (68)
  • ACO – Home and Sidebar XL (1)
  • ACO – Post Footer (1)
  • ACO – Post Page Small Top (5)
  • Ad Blockers (2)
  • Ad Blocking (1)
  • Ad Copy Testing (42)
  • Ad Customizers (15)
  • Ad Extensions (74)
  • Ad Settings (10)
  • Ad Texts (206)
  • AdSense (3)
  • Advanced PPC Strategies (520)
  • Amazon (36)
  • Analytics (191)
  • App Advertising (19)
  • Apple Search Ads (10)
  • Attribution Modeling (36)
  • Audience Targeting (47)
  • Automation (105)
  • Basic PPC Strategies (505)
  • Bid/Budget Management (200)
  • Big Data (8)
  • Bing (81)
  • Bing Ads (123)
  • Bing Shopping (15)
  • Blog Series (20)
  • Blogging (2)
  • Branding (20)
  • Business of PPC (182)
  • Buying Cycle (20)
  • Case Studies (83)
  • Certification (20)
  • Client Relations (139)
  • Comparison Shopping Engines (6)
  • Competitive Analysis (33)
  • Content / Display Network (78)
  • Contests (22)
  • Conversion Rate Optimization (184)
  • Conversion Rate Spotlight (14)
  • Conversion Tracking (69)
  • Demographic Targeting (7)
  • Digital Audio Advertising (1)
  • Display (82)
  • Display Network (40)
  • Dynamic Remarketing (22)
  • Dynamic Search Ads (4)
  • Ecommerce PPC (150)
  • Enhanced Campaigns (16)
  • Events (292)
  • Exams (19)
  • Excel (129)
  • Excel Mastery (21)
  • Experiments & Testing (51)
  • Facebook (295)
  • Flash Webinars (10)
  • Geo Targeting (56)
  • Getting Friendly with Social Ads (11)
  • Give Aways (20)
  • Gmail Ads (4)
  • Google Ads (710)
  • Google Ads Editor (33)
  • Google Ads Script Edits (14)
  • Google Ads Scripts (26)
  • Google Ads Updates (24)
  • Google Attribution (6)
  • Google Display Network (87)
  • Google Plus (9)
  • Google Shopping (67)
  • Google Tag Manger (5)
  • Greatest Hits (52)
  • Hanapin Marketing News (59)
  • Hero Conf (330)
  • Hero Pro (7)
  • Hero Scripts (1)
  • Heroview (23)
  • Highly Visible: Advanced Display Ads (10)
  • Hired Guns: Working With a PPC Agency (27)
  • Holidays (28)
  • How (3)
  • How To (427)
  • How To Guides (169)
  • Image Ads (49)
  • Industry News (105)
  • Industry Reports (16)
  • Infographics (15)
  • Infographics (1)
  • Instagram (10)
  • Intermediate PPC Strategies (132)
  • Internship Experience (1)
  • Interviews (46)
  • Jeff's Blog (52)
  • Keystones (1)
  • Keyword Research (86)
  • Keywords (58)
  • Landing Pages (146)
  • Latest Resources (Text ACOs) (18)
  • Latest Resources (Text Webinars) (1)
  • Lead Gen (21)
  • Linked In (21)
  • LinkedIn (41)
  • Long Tail (3)
  • Machine Learning (13)
  • Man vs Machine (20)
  • Match Types (45)
  • Microsoft adCenter (73)
  • Microsoft Advertising (13)
  • Mobile (110)
  • Mobile Ads (10)
  • Mobile Audio Advertising (2)
  • Mobile Display Ads (1)
  • Multi-Channel Funnels (17)
  • Negative Keywords (39)
  • Negative Modifiers (1)
  • News & Reaction (86)
  • News and Reaction (30)
  • News Updates (203)
  • On Demand Webinars (273)
  • Opinion (161)
  • Our Position (97)
  • Pivot Tables (16)
  • Podcasts (21)
  • PPC & SEO (32)
  • PPC Advice (45)
  • PPC Apps and Tech (2)
  • PPC Hero (120)
  • PPC Hero Illustrations (18)
  • PPC Hero News (76)
  • PPC Interview (13)
  • PPC KPIs (8)
  • PPC News (164)
  • PPC News Round Up (240)
  • PPC Opinion (115)
  • PPC Strategy (487)
  • PPC Theory (49)
  • PPC Toolkits (10)
  • PPCChat (6)
  • Product Listing Ads (44)
  • Product Listing Ads (PLAs) (21)
  • Product Reviews (8)
  • Programmatic (29)
  • Programmatic Advertising (26)
  • Quality Score (91)
  • Remarketing (103)
  • Reporting / Conversion Tracking (118)
  • Resources (122)
  • Scripting Success (13)
  • Scripts (39)
  • Search (401)
  • Search Marketing Madness (47)
  • Shopping/eCommerce (42)
  • Social (194)
  • Social Media (147)
  • Stop Wasted Spend (9)
  • Surveys (46)
  • Targeting (69)
  • the latest (2)
  • Time Management (8)
  • Toolkits (24)
  • Tools (269)
  • Top Stories (5)
  • Training (20)
  • Twitter (39)
  • Ultimate Guides (13)
  • Uncategorized (522)
  • Universal App Campaigns (6)
  • Upcoming Webinars (126)
  • Video Ads (26)
  • Video Blog (67)
  • Video Series (20)
  • Voice Search (4)
  • Webinars (433)
  • White Papers (119)
  • Whitepapers (26)
  • WTQs (12)
  • Yahoo! Search Marketing (71)
  • YouTube (55)
  • 4 Pillars of Paid Media Growth

    One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth.

    x

    Enter your email address below.