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5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will ...
This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read.
What are PPC KPIs and how do you choose them?
This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns.
Does Facebook post engagement drive sales?
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.
Preventing and Navigating Google Merchant Center Suspensions
There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account.
Evaluation and Insights on LinkedIn Message Ads (InMail)
This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.
How To Use Geo Exclusions To Measure Brand Ad Value
A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions.